The Only Agency Acquires The Blogger Agent

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Today, The Only Agency, announced the acquisition of The Blogger Agent, one of the UK and Europe’s leading talent agencies representing digital creators and influencers. The acquisition expands The Only Agency’s global talent offering and creates and adds a digital-first creator business whose roster has a combined social following of more than 100 million, creating new opportunities at the intersection of creators, brands, fashion, beauty, entertainment, sports, and culture.

“The Blogger Agent has built an exceptional business and a powerful roster of creators with real influence and cultural relevance, particularly across fashion and beauty,” said Kent Belden, Founder and CEO of The Only Agency. “Our talent creates the looks and images that shape fashion and beauty and The Blogger Agent’s creators bring those looks to audiences every day, allowing us to create a truly global talent platform.”

The Only Agency is a global leader in creative talent representation of industry superstars such as Law Roach, Dani Michelle, Genesis Webb, Wayman + Micah, Etienne Ortega, Keita Moore, and Frederic Aspiras, to name a few.

“The Only Agency shares our belief that great talent deserves thoughtful, strategic representation, and that the strongest partnerships are built for the long term,” said Claudia Bish, Founder and CEO of The Blogger Agent. “Joining forces gives our creators access to new opportunities, relationships, and markets while allowing us to build on everything we’ve created so far. I’m particularly excited about the opportunity to expand our presence in the U.S. and Middle East and bring even more opportunities to our talent.”

Founded in 2015 by Claudia Bish, The Blogger Agent has established itself as a leading UK and Europe creator management company, representing a diverse roster of digital talent. The agency works across fashion, beauty and lifestyle, connecting creators with leading brands and helping talent build enduring businesses. The combination brings together The Only Agency’s leading fashion and beauty creatives, from stylists and beauty experts to visual artists and other creative specialists, with The Blogger Agent’s creator network. As part of the acquisition, Bish will help lead the agency’s expansion in the U.S. and Middle East, focusing on signing new talent and creating opportunities in these key growth markets.

The Blogger Agent will continue to operate under its own name as part of The Only Agency, with its London-based team joining the company.

“Fashion and beauty are increasingly shaped across red carpets, editorials, campaigns and creator feeds,” added Belden. “Together we can create more opportunities for talent worldwide, give brands new ways to connect creative direction with digital influence, and preserve the entrepreneurial spirit and personal approach that has made both companies so successful.”

The Only Agency acquired The Daily Front Row in January of this year.