Mert & Marcus Photograph Kylie Jenner for Alo’s Latest Color Drop: Pink Marshmallow

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Less than two weeks after launching their campaign with Bella Hadid, Alo is back in the spotlight with an all new campaign starring none other than Kylie Jenner.

Shot in Los Angeles by acclaimed fashion photographers Mert & Marcus (who also lensed Bella’s Alo ads), the campaign features striking portraiture and introduces Alo’s latest color drop, Pink Marshmallow, which launches today (August 13) on Alo.com.

In the hero image, Jenner wears the Alosoft Intuition Bra and High-Waist Intuition Capri in Pink Marshmallow Heather.

Kylie Jenner (Mert & Marcus for Alo)

Elsewhere in the campaign, Jenner wears signature Alo essentials including the Sunset Sneaker, Prismatic Jacket and High-Waist Prismatic Short, Splendor Bra, Aspire Tank, Alosoft Better Together Bra and Alosoft High-Waist 7/8 Better Together Legging, Sway Full Zip Hoodie, Airlift Intrigue Bra, and High-Waist Airlift Short.

“Kylie has been part of the ALO community for years, and we’ve always admired her distinctive sense of confidence and individuality,” said Summer Nacewicz, Alo’s EVP of marketing and creative via a release. “What makes this campaign so meaningful is that it reveals a side of Kylie beyond the public image. Together, we wanted to celebrate the everyday moments where wellness begins — the ones that allow us to reconnect with ourselves.”

Kylie Jenner (Mert & Marcus for Alo)

“Some of the most meaningful parts of my life happen when no one’s watching,” said Jenner. “Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them. That’s what I love about this campaign — it reminds us that taking care of yourself starts with making space for the things that are yours alone.”

Check out the full Pink Marshmallow collection below and shop the drop now on Alo.com.

And in other Kylie Jenner news: her own brand, Khy, just announced its first ever footwear collection, crafted in Italy with Gia Borghini. The line introduces three distinct silhouettes: the Studio Thong — a pared-down, everyday sandal offered in sleek black leather and high-shine metallic chrome — the Muse Thong, which features a uniquely KHY wedge mold that nips in at the center to create an architectural, leg-lengthening profile and comes in black leather, rich chocolate pony hair, and metallic chrome; and rounding out the lineup, the Icon Sandal — a strappy, buckled heel (very early-2000s meets space-race mod) in crisp white leather and metallic chrome.

The collection launches exclusively on Khy.com on August 21 at 10am PT / 1pm ET.